Zig Ziglar Goals

Goals : Setting And Achieving Them On ScheduleDriving back from San Francisco, I realized I had an audio book I didn’t get to hear in library returns bag: Goals : Setting And Achieving Them On Schedule.

The CD was a very pleasant surprise. First of all, the seminar is filled with hilarious tidbits and combined with his accent, listening is pure pleasure. The content is even better. Stories and powerful statements that get you to change your life. In the tape he gauranteed that if one hears the tape and doesn’t set a goal, that person won’t be able to sleep. He was right, I thought about, said, and wrote down a quite a few. The tape’s motivation and insight is very powerful. He starts off, after introductions, about reasons why people don’t set goals and in so doing motivates people to see their problems from a third person view, meaning they’ll far more easily fix them. The entire tape is like a little speech booster. I could see someone holding a copy of these tapes and just playing them over and over each week. Although, the point of the audiobook is practice not just listening.

It’s been an insane week for goals, goal-setting, and questions, and the Zig Ziglar Goals CD’s are a perfect catalyst to get even more accomplished. It’s the fourth mentor this week to remind me that we must strive toward greater goals to live a truly meaningful existence.

Update: It seems as if there’s a hidden power in goals. As soon as a plan is set, if it’s written down, it’s as if the world moves to both help and test you. Two phone calls came this morning. I can’t be more specific at the moment, but those who set goals know what I’m talking about. As soon as they’re set, opportunities start coming at you. It’s very pleasant, but one needs to stay focused and know which follow the plan and which don’t. One should read the goals and the plan of action at least daily and re-evaluate the goals and the plan at least weekly, to have full confidence in where one is going and that one is on the right path to getting there.

Category Labels and Meta Descriptions

This morning (I got up an hour ago, still jetlagged), I added categories to my Starting Real Estate Blog. I’m still not sure to the best way to break things down, as cognitive science philosophy and linguistics drilled us, “Categories don’t contain items, rather items have properties that describe them.” There are no essences. Sorry Aristotle. It would be nice to get some advice about label though. There’s a General one that contains all the posts. I’m still debating whether to get rid of that one. So far I have three labels: Purpose, Advice, and Education. Because right now most of the advice is about education, the two overlap a lot, just like they do in life. I hope search engines don’t get upset that the category pages overlap a lot. Does anyone have tips on this topic?

Looking at the ads on a course materials post, none of them seemed very relevant, they were on books and courses, but on completely different topics. The description was “my courses and books” and the keywords are “courses books real estate principles practice”. Just to check, I added “Real Estate” to the description (“My Real Estate courses and books”). Bam! Immediately all the ads grew in relevance, all were about Real Estate exams and courses. I know changing the title to include those words will have an even greater effec, but when it comes to content, I’d rather keep things clean.

Update: Simply changing the order of the keywords and description on this post: moving “niche blog”, “meta description”, and “ads” to the front and “category label” to the back changed the ads from office supplies to webpage optimizations on this post. I love how you can see results right away.

Creating My First Niche Blog

Last night I registered the domain and started writing the first few articles as dreamhost (yes that’s my reference link) set everything up. It only took about half an hour before I could see the site and I used their one-click install to set up wordpress. Piece of cake. I went to bed happy knowing that I just made the first steps, and did so with no problems.

This morning I wanted to add some stat measures and change the layout a bit, and to my horror, the host couldn’t be found. Panic.

Did someone attack the site? Did it get banned for some strange reason? I went into the dreamhost panel and everything seemed legit. I checked the server status and again things seem ok. Then I reread the email from the registration and it said:

Hello,

Your registration of … has been processed.
It will probably take 1-3 days for your domain to begin to work as the new dns information propagates across the Internet!

“1-3 days” – Perhaps there’s no need to worry yet. I submitted a report just in case, but I guess I can still take a shower and eat and attend to other business while everything gets set up. There’s nothing else I can do there anyway.

Update: Everything was back up within two hours.