This morning (I got up an hour ago, still jetlagged), I added categories to my Starting Real Estate Blog. I’m still not sure to the best way to break things down, as cognitive science philosophy and linguistics drilled us, “Categories don’t contain items, rather items have properties that describe them.” There are no essences. Sorry Aristotle. It would be nice to get some advice about label though. There’s a General one that contains all the posts. I’m still debating whether to get rid of that one. So far I have three labels: Purpose, Advice, and Education. Because right now most of the advice is about education, the two overlap a lot, just like they do in life. I hope search engines don’t get upset that the category pages overlap a lot. Does anyone have tips on this topic?

Looking at the ads on a course materials post, none of them seemed very relevant, they were on books and courses, but on completely different topics. The description was “my courses and books” and the keywords are “courses books real estate principles practice”. Just to check, I added “Real Estate” to the description (“My Real Estate courses and books”). Bam! Immediately all the ads grew in relevance, all were about Real Estate exams and courses. I know changing the title to include those words will have an even greater effec, but when it comes to content, I’d rather keep things clean.

Update: Simply changing the order of the keywords and description on this post: moving “niche blog”, “meta description”, and “ads” to the front and “category label” to the back changed the ads from office supplies to webpage optimizations on this post. I love how you can see results right away.