Tag Archives: Dreams


Beans: Four Principles for Running a Business in Good Times or Bad Beans, a very cute and to the point story about an already successful business owner trying to figure out what’s missing. The interesting thing about this story is that the guy asking for help already has everything in place. It’s pretty cool to hear about how a stewardess couple gets its business going and truly lives doing something they’re passionate about (the wife retired, but still helps out). In the end, the consultant brings out the framework of the four P’s: passion, people, personal and product, and tells Jack how they apply to his business. What’s neat about this book is that it’s told as a story rather than in concepts. It’s not super deep or super long, but it has some nice simple insights. The parts with the consultant feedback were alright, but I found the parts about Jack the most interesting and educational–and I think that’s what the authors intended.

I made the decision and officially started yesterday. Can you guess what I chose?