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	<title>Live Truly &#187; Dreams</title>
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	<link>http://www.livetruly.com</link>
	<description>Life, Books, and Adventures</description>
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		<title>Beans</title>
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		<pubDate>Tue, 21 Feb 2006 15:31:11 +0000</pubDate>
		<dc:creator>Boris</dc:creator>
				<category><![CDATA[Good Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Dreams]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Passion]]></category>

		<guid isPermaLink="false">http://www.livetruly.com/?p=49</guid>
		<description><![CDATA[Beans: Four Principles for Running a Business in Good Times or Bad - Neat little book about a guy with a passion for coffee and the "secrets" behind his success.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/exec/obidos/redirect?tag=livetrulycom-20%26link_code=xm2%26camp=2025%26creative=165953%26path=http://www.amazon.com/gp/redirect.html%253fASIN=0787967645%2526tag=livetrulycom-20%2526lcode=xm2%2526cID=2025%2526ccmID=165953%2526location=/o/ASIN/0787967645%25253FSubscriptionId=0EMV44A9A5YT1RVDGZ82" title="Beans: Four Principles for Running a Business in Good Times or Bad details at Amazon"><img src="http://images.amazon.com/images/P/0787967645.01._SCMZZZZZZZ_.jpg" alt="Beans: Four Principles for Running a Business in Good Times or Bad" align="left"/></a>  <a href="http://www.amazon.com/exec/obidos/redirect?tag=livetrulycom-20%26link_code=xm2%26camp=2025%26creative=165953%26path=http://www.amazon.com/gp/redirect.html%253fASIN=0787967645%2526tag=livetrulycom-20%2526lcode=xm2%2526cID=2025%2526ccmID=165953%2526location=/o/ASIN/0787967645%25253FSubscriptionId=0EMV44A9A5YT1RVDGZ82" title="Beans: Four Principles for Running a Business in Good Times or Bad details at Amazon">Beans</a>, a very cute and to the point story about an already successful business owner trying to figure out what&#8217;s missing. The interesting thing about this story is that the guy asking for help already has everything in place. It&#8217;s pretty cool to hear about how a stewardess couple gets its business going and truly lives doing something they&#8217;re passionate about (the wife retired, but still helps out). In the end, the consultant brings out the framework of the four P&#8217;s: passion, people, personal and product, and tells Jack how they apply to his business. What&#8217;s neat about this book is that it&#8217;s told as a story rather than in concepts. It&#8217;s not super deep or super long, but it has some nice simple insights. The parts with the consultant feedback were alright, but I found the parts about Jack the most interesting and educational&#8211;and I think that&#8217;s what the authors intended.</p>
<p>I made the decision and officially started yesterday. Can you guess what I chose?</p>
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